Tourism, Culture, Arts, Gaeltacht, Sport and Media | Tourism Sector supports

To ask the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the extent to which she continues to support the tourism sector through the medium of Irish culture at home and abroad, with particular reference to the needs of the industry in the present challenging times; and if she will make a statement on the matter.

REPLY

Our culture is a very important component of the holiday experience in Ireland for our overseas visitors and a key promotional theme for Tourism Ireland in all of our overseas markets.

Tourism Ireland’s key target audience is the ‘Culturally Curious’ traveller; these are people who have a strong desire and high propensity to travel internationally and who are interested in our rich heritage and culture. Tourism Ireland takes every opportunity to highlight our culture and arts to this audience through their programme of global promotions.

Irish culture features prominently in Fáilte Ireland’s “Keep Discovering” domestic marketing campaign. Cultural attractions and experiences also feature prominently on itineraries for visiting international media.

Festivals and events play an important role in attracting both international and domestic visitors to destinations in Ireland, providing an opportunity to experience the very best of Irish culture.

Fáilte Ireland and Tourism Ireland will continue to promote cultural events and festivals through their various campaigns in 2023.